Digital Ads

Today, digital advertising expands beyond banner ads with basic targeting. It’s now possible to zero in on prospects based on specific demographics, intent, their stage in the sales funnel, and engagement patterns. These insights can then be used across display, search engine marketing (SEM) and search engine optimization (SEO), social media, native ads, pay-per-click,retargeting, affiliate, mobile marketing, and more.

How can digital ads help Your business?

Buyers spend a lot of time online. Gone are the days when newspapers and magazines dominated your buyer’s attention. A recent study by Media Dynamics states that since 1985 a typical adult’s digital media consumption has grown 40% to 9.8 hours per day in 2014. A similar 2014 study by Nielsen found that the average American spends an astonishing 11 hours per day with electronic media, defined as TV, radio, internet, smartphone, gaming, and other multimedia devices. So, with your buyers constantly switching channels and devices, how can you reach them? Digital advertising is a fantastic way for your brand to live across media.

DIGITAL AD Services

I offer a full suite of digital ad services aimed at giving your brand exposure to existing and new audiences. Drive traffic to your website, collect leads, grow your email lists or broadcast a message are just a few things that digital marketing can help you with.

Google Ads

Search / Display / Shopping / Local / Discovery

Ready to grow your business with google ads?

Get Started

Facebook Ads

Image / Video / Polls / Carousel / Slideshow / Collection / Lead

Ready to grow your business with Facebook ads?

Get Started

Facebook Ads

In-Feed / Brand Takeover / TopView / Branded Effects

Ready to grow your business with TikTok ads?

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YouTube Ads

Skippable In-Stream / Non-Skippable In-Stream / Bumper / Discovery / Non video

Ready to grow your business with Youtube ads?

Get Started

Instagram Ads

Image / Stories / Video / Carousel / Collection / IGTV / Shopping

Ready to grow your business with Instagram ads?

Get Started

Instagram Ads

Single Image / Video / Carousel / Events / Lead Gen Forms

Ready to grow your business with Instagram ads?

Get Started

Digital Ads Pricing

35% of Ad Budget (ex. ad budget: $1500 = $525 fee)
  • Competitor Research
  • Landing Page Creation
  • Keyword Research
  • Copy Creation
  • Art Creation
  • Reporting

Digital Ads Industries Serviced

I’ve had the pleasure of working with great clients across Canada and the United States.

I understand that every industry is different and that’s why there is no one-size-fits-all marketing strategy. I will research your industry and  competition to tailor a strategy specific to your desired business goals.

Let’s schedule a call to talk about your goals and how digital ads can achieve them.

Digital Marketing Strategy Session

Establishing key performance indictors (KPIs) is a necessary step in digital marketing. It is important to compare actual results with goals to map progress.

The first step in creating a digital marketing strategy is to complete a thorough audit and competitor analysis.

Strategy session includes

Free 30-Minute digital marketing Strategy Session

What will you get?
  • Expert Advice
  • How To's & Tips
  • Competitive Pricing
  • Digital Marketing Audit
Digital Ad Campaigns completed
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Satisfied
digital ads clients
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Years of digital ads experience
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Digital Ads Frequently Asked Questions

I often get asked questions about Digital Ads and the process. I want you to be well informed before committing to anything so I’ve put together this list of digital ad frequently asked questions.

If you have any further questions, please schedule a call and I’ll address all website design questions you have.

Digital advertising refers to marketing through online channels, such as websites, streaming content, and more. Digital ads span media formats, including text, image, audio, and video.

Yes, pay-per-click really works for sure, but first, you will have to understand that what kind of website you have as this is very important so that you get overall good results.

For example, if you have an e-commerce website, then there is a long-term possibility of excellent results from PPC.

For this, you will have to create a right campaign, extensions, category, ad group and a call to action button for your ad campaign. You will certainly get good results if you create your ad campaign wisely.

For your ads to appear along with the search results of search engine that is commonly known as SERP (Search Engine Result Page), advertisers do not pay anything to the search engine to ensure that their ads are more frequently shown to the viewers than their competitor’s ads.

Instead of this, there is an automated process known as ad auction that every search engine uses to determine the relevant advertisements that are to be shown to the viewers and which ads more frequently appear in the search phases.

An ad auction is a bidding system. In this, advertisers bid for the search terms which when triggered or searched in the search engine, displays their target sponsored link. These search terms are widely known as Keywords.

Pay-per-click, also known as CPC that is Cost-Per-Click, is an advertising model on the internet in which an advertiser pays a sum of money to the publishers when someone clicks on the link for that ad. In other words, it is a way of buying visits to the website rather than earn visits organically.

One of the popular forms of advertising on the internet is through search engine advertising. In this, advertisers bid on search terms such as “PPC advertising”, that is relevant to their marketing business.

When we are talking about content sites, they charge a fixed price rather than bidding, and when we are talking about search engines, they use a bidding system for ads.

PPC is also known as banner ads that are shown on websites with relevant content.

Pay-per-click is commonly known as PPC in the marketing world. It is an internet advertising model in which an advertiser pays a sum of money every time their ads are clicked. In other words, it is a way of buying visits to a website rather than earn visits organically.

One of the famous forms of advertising on the internet is through search engine advertising. It allows advertisers to bid for the placement of the ad in a search engine’s sponsored links. When someone starts a search using relevant keywords that are related to the advertisement, then that sponsored link is shown at the top of the search results.

For example, if we search for “PPC agency”, our sponsored link might show up in the google search results page.

 
FAQ

Frequently asked questions

Get the answers you need to every question you have about paid advertising.

 

 

 

 

 

 
 
 
FAQ video – Explain in under 2 minutes  

What is Pay-Per-Click Advertising

 

General

 

Does pay-per-click really work?

 

 

How pay-per-click works?

 

 

 

What does pay-per-click mean?

 

 

 

 

What is pay-per-click marketing/advertising?

 

 

 

What is pay-per-click campaign?

PPC is the easiest way to reach a relevant audience for your websites. In this, advertisers only must pay to the publishers when someone clicks on their ads on the result page to reach advertisers landing page.

Steps to create a successful campaign for your business:

1 – Decide your goal:

Firstly, you should think why are you building this ad campaign, what are your expectations from this ad campaign and how and where you should place your ads or which ad company you should consider after all, “well begun is half done.”

2 – Choose your budget or daily expenditure:

After that, you will have to decide your daily budget because you have pay publishers on a regular basis or whatever other options are available.

3 – Make a keywords list for your ad:

This is the essential part of your ad campaign. Choosing right keywords for your ad is very necessary because only right keywords will help you run your ad campaign successfully.

4 – Bid on the keywords that represent your business aptly:

Start bidding on that keyword that can easily describe your business.

5 – Start creating best landing pages:

Start creating user-friendly pages that have an easy call to action button and links.

6 – Never Cheat Visitors:

Don’t cheat your visitors because if you do so, then it leaves a negative impact on your business.

7 – Optimize your campaign regularly:

This is very important for any trader, if your conversion rate is high, then your CTR should be high.

8 – Hire Professionals for your website:

For the success of your ad campaign hire professional campaign managers. There are lots of professionals in the field of digital marketing, you can choose a suitable person wisely among them, for your ad campaign.

Pay-per-click management is nothing else, but simply it is the management of paid ads that are being shown to the customers.

To grow your business fast, you should consider hiring a company that provides PPC services and manages your ads formats.

They offer full service starting from creating your ad then set a perfect bid for every keyword that is related to your business and then provides you day to day report for your ads and uses various new tactics that give you high jump in your business and managing your business software as well.

You will have to use pay per click when you think to grow your business by reaching out to potential customers.

The best time to use PPC is at the beginning of your business, as it is the time when you need more customers to use your services or products.

This strategy lays the foundation for your future growth.

But also, there are different goals at different stages of a business where it needs PPC at the right time.

You can see and analyze the time when there are more clicks on your ads and schedule it for then.

For example, if your ad group gives a good result from 6pm to 9pm in the evening and then during 9pm to 11 pm is the lean period for your ad, then you can schedule your ad at that time when there are good results, i.e. between 6pm to 9 pm.

There is relevant data available in the dimension tab on Google Ads, that will help you to analyze the right strategy and time for your ads.

PPC is one of the critical forms of digital marketing.

It is that ad format in which advertisers do not pay for the placement of their ads but only pay if their ads are being clicked by users on the basis of pay per click.

These Ad Words are created by a program such as Google Ads that can quickly create a campaign for your ad with proper keywords research.

It is important because it directs the relevant audience to your website, helps in lead generation revenue generation.