Today, digital advertising expands beyond banner ads with basic targeting. It’s now possible to zero in on prospects based on specific demographics, intent, their stage in the sales funnel, and engagement patterns. These insights can then be used across display, search engine marketing (SEM) and search engine optimization (SEO), social media, native ads, pay-per-click,retargeting, affiliate, mobile marketing, and more.
How can digital ads help Your business?
Buyers spend a lot of time online. Gone are the days when newspapers and magazines dominated your buyer’s attention. A recent study by Media Dynamics states that since 1985 a typical adult’s digital media consumption has grown 40% to 9.8 hours per day in 2014. A similar 2014 study by Nielsen found that the average American spends an astonishing 11 hours per day with electronic media, defined as TV, radio, internet, smartphone, gaming, and other multimedia devices. So, with your buyers constantly switching channels and devices, how can you reach them? Digital advertising is a fantastic way for your brand to live across media.
DIGITAL AD Services
I offer a full suite of digital ad services aimed at giving your brand exposure to existing and new audiences. Drive traffic to your website, collect leads, grow your email lists or broadcast a message are just a few things that digital marketing can help you with.
Digital Ads Pricing
- Competitor Research
- Landing Page Creation
- Keyword Research
- Copy Creation
- Art Creation
Digital Ads Industries Serviced
I’ve had the pleasure of working with great clients across Canada and the United States.
I understand that every industry is different and that’s why there is no one-size-fits-all marketing strategy. I will research your industry and competition to tailor a strategy specific to your desired business goals.
Let’s schedule a call to talk about your goals and how digital ads can achieve them.
Digital Marketing Strategy Session
Establishing key performance indictors (KPIs) is a necessary step in digital marketing. It is important to compare actual results with goals to map progress.
The first step in creating a digital marketing strategy is to complete a thorough audit and competitor analysis.
Free 30-Minute digital marketing Strategy Session
- Expert Advice
- How To's & Tips
- Competitive Pricing
- Digital Marketing Audit
Digital Ads Frequently Asked Questions
I often get asked questions about Digital Ads and the process. I want you to be well informed before committing to anything so I’ve put together this list of digital ad frequently asked questions.
If you have any further questions, please schedule a call and I’ll address all website design questions you have.
Yes, pay-per-click really works for sure, but first, you will have to understand that what kind of website you have as this is very important so that you get overall good results.
For example, if you have an e-commerce website, then there is a long-term possibility of excellent results from PPC.
For this, you will have to create a right campaign, extensions, category, ad group and a call to action button for your ad campaign. You will certainly get good results if you create your ad campaign wisely.
For your ads to appear along with the search results of search engine that is commonly known as SERP (Search Engine Result Page), advertisers do not pay anything to the search engine to ensure that their ads are more frequently shown to the viewers than their competitor’s ads.
Instead of this, there is an automated process known as ad auction that every search engine uses to determine the relevant advertisements that are to be shown to the viewers and which ads more frequently appear in the search phases.
An ad auction is a bidding system. In this, advertisers bid for the search terms which when triggered or searched in the search engine, displays their target sponsored link. These search terms are widely known as Keywords.
Pay-per-click, also known as CPC that is Cost-Per-Click, is an advertising model on the internet in which an advertiser pays a sum of money to the publishers when someone clicks on the link for that ad. In other words, it is a way of buying visits to the website rather than earn visits organically.
One of the popular forms of advertising on the internet is through search engine advertising. In this, advertisers bid on search terms such as “PPC advertising”, that is relevant to their marketing business.
When we are talking about content sites, they charge a fixed price rather than bidding, and when we are talking about search engines, they use a bidding system for ads.
PPC is also known as banner ads that are shown on websites with relevant content.
Pay-per-click is commonly known as PPC in the marketing world. It is an internet advertising model in which an advertiser pays a sum of money every time their ads are clicked. In other words, it is a way of buying visits to a website rather than earn visits organically.
One of the famous forms of advertising on the internet is through search engine advertising. It allows advertisers to bid for the placement of the ad in a search engine’s sponsored links. When someone starts a search using relevant keywords that are related to the advertisement, then that sponsored link is shown at the top of the search results.
For example, if we search for “PPC agency”, our sponsored link might show up in the google search results page.