This guide to email marketing answers one of the biggest marketing question you’ll face: “how can I get consumers interested and ensure they remain interested?”
Recent statistics show that around 80% of customers are more likely to open and reply to permission-related email marketing campaigns. As a result, this email marketing campaign is a practical and quick approach to creating, building, and maintaining consumer relationships, communicating the brand picture, generating leads, and increasing web traffic.
An email marketing campaign is also an excellent way to gather information and identify what messages customers resonate with the best, including the type of content they want to see. My advice is to keep your costumers engaged, and they will never forget you.
So, what steps do you need to follow to create an effective email marketing strategy?
Guide To Email Marketing: Getting Started
Well, the first step is to identify the email marketing services that work well with you and your website. I recommend Mailchimp – it’s full of useful tools and is extremely user friendly.
Now let’s review the primary goal of your email. Here, you need to check if your email will be a once-only email or a monthly/weekly recurring email campaign.
It’s good to note that the path to email marketing success depends greatly on understanding your audience.
When it comes to creating a successful email marketing campaign, my views are that personalization plays an indispensable role because it can break/develop the effectiveness of an email marketing strategy.
Keeping your audience engaged means you increase their chances of opening and replying to your emails from time to time. Also, communicating with your audience is an excellent way of creating robust costumer-focused relationships and satisfaction.
Note that there are cases where you can find it challenging to identify your emails’ content and tone. Consider working out the best format that works best for your audience. Whether it’s a newsletters or a letter from the organization’s CEO, choose whatever fits your brand the best and be consistent.
1. Creating The Email List
Getting into the minds of the soon-to-be readers is the next step after establishing that email marketing goal. Here you need to know what the audience need in their inbox and why they need it.
Adding a “hook” to the email registration section is a straightforward way to allure the subscribers. for example: “signup to our newsletter and receive a free e-book”. Also, word of mouth is old but an effective strategy that you need to include in your campaign.
Moreover, you can allow the readers to forward stuff like wish lists, blog posts and more from the emails to their colleagues.
2. Drafting The Email
Don’t fear if it gets a little daunting when writing your first email.
Short emails are the most preferred because of their ability to hold the reader’s attention. Focus on two/three points that the email should have. Ask yourself “what are the primary things my audience wants to see” if you find yourself in doubt.
But remember to not go overboard. You shouldn’t crowd your email as it may overwhelm your reader.
3. Top-Notch Call-To-Action
Consider placing the call-to-action around the emails’ footer or header. Also, note that the call-to-action can take the format of a simple link or large button.
4. Follow Up
Okay! You have the equipment needed to motivate your reader to sign up. Next is to ensure the readers see your emails in their inbox sooner and not later.
Note that the first follow-up message will determine if your email marketing campaign will be successful or not. Also, consider mentioning something related to your audience’s privacy policy because nowadays, most individuals have concerns about online security.
5. Remember Your Subscribers
Audience relevance is one thing that most people always remember. It’s common to ask yourself, “what’s my client looking for?” Instead of: “What products/services do I need to sell?”
Also, remember to use the subscribers’ names if they include them in the sign-up process. Customers are more likely to open and reply to your emails if you address them by their names.
6. Final Drafting Pace
This step involves revising everything you have written. Note that the emails are your brand’s face, and remember to correct all the grammar and spelling issues.
Also, maximize simple and straightforward graphics and images. Focus on reducing the file size of any media used below 102kb because big bloated media can cut down the deliverability of your email campaign.
7. Test! Test! Test!
Test the email yourself before sending it to the world to ensure it runs well, especially to confirm it does not go to the spam folder.
Consider your efforts to be wasted if the email goes to the spam folder. Therefore, it’s indispensable to avoid these cases.
8. Scheduling
You’re likely to get excellent results if you send out the emails on weekdays during morning hours. The later in the day you send out emails, the more likely it won’t reach your recipient’s eyes
9. Use Analytics To Track Success
You can quickly determine the success level of your email marketing campaign by using analytics. Here, you need to note the emails opened, the unsubscribed customers, and the click-throughs.
Only a few emails getting opened means most customers delete the emails as they receive them. However, don’t allow this to discourage you. Consider fixing this issue by increasing the email value to your subscribers.
For low click-through rates, consider revising the email content and identifying the most exciting information for the subscribers.
Final Thoughts
It’s not hard to set up an email marketing campaign, and I always recommend this to all sizes of businesses. In my experience, your email list falls under the most valuable assets of any business. Note that the effort and time you spend developing that email marketing strategy will turn into exceptional results. If you have any questions regarding email marketing campaigns, please get in touch.
