What is Graphic Design?

Adrian Martinez
Brand Building

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What is graphic design? Simply put, graphic design is art that has a purpose. It executes a plan that works to achieve a specific objective with the aid of symbols, images, and even words. It is a form of communication on a visual level that works to express a variety of ideas and concepts through the use of both graphic tools and their elements.

Graphic design is a form of visual content created for communicating messages. Graphic design can be a most helpful tool for sharing your product or company brand and your message through the use of visuals that is both eye-catching and memorable.

Video Overview: What is Graphic Design?

Types of Graphic Design

There is no one method for communicating your message, so there are a variety of graphic design types (eight to be exact), each featuring their own specialization.

Visual Identity: usually presented in the form of a brand which creates a relationship between a user and a business or online identity.

Advertising and Marketing: when most individuals think of graphic design, advertising and marketing arebwhat pops to mind.

User Interface: a UI will consider all of those areas that a user will interact with, such as a screen, a keyboard, or a mouse, but in the arena of graphic design.

Publication: traditional a medium of print such as magazines, newspapers, and catalogs

Packaging: most everything we purchase comes in some form of packaging communicating the brand directly to the consumer.

Motion: this form of graphics are in motion, such as animation, audio, and video

Environmental: using visual means to connect an individual to a place making it more memorable, informative, or interesting and, as a result, more straightforward to navigate.

Illustration and Art: compositions that are created to help in solving or communicating a problem, such as t-shirts, comics, and video games.

Graphic Design Elements

Graphic design is the use of those designs that are image-based—such as logos, symbols, illustrations, and photos—or a combination of one or more of these elements. In specific, some of the elements commonly used in graphic design include:

Color

Undoubtedlty, one of the most essential and valuable elements of any form of visual design is color, or in some cases, the lack of it. When a designer has a solid grasp of the theory of color, they can work wonders on influencing both a brand and its design in a bold or subtle manner.

Lines

Whether they are wavy, straight, curved, thick, or thin, when using lines in graphic design, the possibilities avaiable are only as limited as your imagination. Lines are great for use in dividing a space or when separating the content in your layout. Lines can also help guide and direct the viewer’s eye to get them from one point to another.

Shapes

Shapes are useful creative tools for filling in spaces within the website content. They are also useful for supporting text content and aiding in balancing out the page’s overall design. Shapes are simplistic in their nature as they can literally be created out of nothing through the strategic use of white space within the design.

Texture

Through its visual presentation, texture can add a level of tactility to a surface simply through its appearance visually. Texture can add depth which can be significantly enhanced through the use of the proper materials.

Type

When used properly, a message can be dramatically transformed from mere works to a piece of artwork. Aligning fonts with such elements as color, size, and shape can significantly impact the point you are trying to communicate and get across to the viewer.

Graphic Design Tools

Computers

In the day to day electronic enhance world computers play a significant part in the life of most individuals, and is an essential tool for them as well. It is no different for designers, as hardware items such as a tablet allow designers to explore their creative freedom while still offering the feel of a sketchpad.

Sketchpads

A sketchpad can be an invaluable tool when it comes to graphic design. They are great for having on hand when inspiration hits you to jot down an idea or to sketch out some rough plans for future development.

Graphic Design Software

With the advent of technology came a realization for the opening of new doors to a creative vision. Ever-evolving innovative software like Adobe can aid the designer in creating illustrations and bringing their ideas to life. The software can also help in enhancing photos, creating text styles, and coordinating all the pieces needed for stunning layouts.

Some areas of graphic design to consider that will work towards a user-friendly website include:

Balance and symmetry
Flow
Pattern
Repetition
The Golden Ratio
The Rule of Thirds
Audience Culture
Typography

When considering graphic design, the most important thing to remember is that you harmoniously display the information. If done correctly, the beauty of the design and the useability will work together hand in hand. Simply pute, your visual content will determine the fate of your design, so it is imperative that you not overlook the slightest thing that might put your viewers or user off.

When thinking of a website, there is more to be considered than the bare bones of the site’s design. Graphic design plays just as significant of a part in the process as any other part. If you find yourself in need of someone for your graphic designs or designing for your website, contact me. You will be glad you did.

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Hi, I’m Adrian

Nice to meet you!

I’ve been building visual solutions for over 20 years and helped hundreds of businesses achieve their goals.

Brand building, website design and digital marketing are the fundamental building blocks that help connect you with potential clients. Using these tools correctly can produce results that can help take your business to the next level.

I’ve worked with worldwide brands in the past and now focus on helping startups and small to medium sized businesses achieve their goals.

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STEP 1

BRAND BUILDING

Brand BUILDING

Brand building is essential for any business wanting to make a positive, lasting impression. The first time a person interacts with your brand in any capacity will set the tone for the rest of your business relationship.

STEP 2

Website DESIGN

Website DESIGN

A professional business website can establish your brand online and help convert website visitors into clients.

STEP 3

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Digital Marketing

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Max Grin

Let me start out by saying that I NEVER leave reviews. In this case I felt obligated to do so. Not only because Adrian went above and beyond for me, but because if a lot more business owners don't find out about this Genius they might not accomplish what they really set out to do. I mean they still might, however it will take way longer, way more money (because I promise you, you will be hiring and firing ad agencies every 6 months). Bottom Line if you want to acquire a consummate professional/a partner in the web developing/digital marketing space, Adrian is your guy!!!

Dane Labelle

I worked with Adrian to redesign an accounting firm’s website. After I designed the mock-ups for the new site, Adrian helped bring my designs to life.He was so awesome to work with and has great insight into best practices and values user experience. Adrian was easy to work with and always has a positive attitude.It was a great experience working with him and I would highly recommend him for your next website project.

Tim Doughty

Adrian sorted me right out, with a great website. I had a vague idea, not a very good one - and he produced something that gave me what I wanted, but executed in a much better way.Smarter, nice looking design, with a back end that removed a lot of slow-down (my site is very video heavy, and thus prone to lag).He's a lovely guy to work with also. Consider me a very happy customer.Cheers

Darcy Burk

I have been partnering with Adrian for website design projects for over 2 years and I am always pleased with the quality of the work he produces. I would highly recommend him for any small or large web design and development project.

Natalie Parkinson Dupley

Adrian was so wonderful and easy to work with. He provided me with so much knowledge and information to help my business. Adrian set up facebook and instagram ads to promote my event and gave me tips on how to make my website and social media pages more user friendly. I am grateful for all of his help, his professionalism and the enthusiasm he brought to every zoom meeting we had to work on my business. If I could give 100 stars I would. He is the best!

Pulse Music Magazine

Adrian is top-notch!It was a pleasure having him put together a website that effectively communicates quality, passion, and expertise.Adrian provided me with a timeline for each stage of the project and was able to bring my vision to life beyond expectation. Excellent communication, professionalism, and knowledge all-around.There is no one out there with as much passion for the industry as Adrian - highly recommended!

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Adrian Martinez | Website Design | Digital Marketing | Brand Building

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