Types of Graphic Design
There is no one method for communicating your message, so there are a variety of graphic design types (eight to be exact), each featuring their own specialization.
Visual Identity: usually presented in the form of a brand which creates a relationship between a user and a business or online identity.
Advertising and Marketing: when most individuals think of graphic design, advertising and marketing arebwhat pops to mind.
User Interface: a UI will consider all of those areas that a user will interact with, such as a screen, a keyboard, or a mouse, but in the arena of graphic design.
Publication: traditional a medium of print such as magazines, newspapers, and catalogs.
Packaging: almost everything we purchase comes in some form of packaging communicating the brand directly to the consumer.
Motion: this form of graphics are in motion, such as animation, audio, and video
Environmental: using visual means to connect an individual to a place making it more memorable, informative, or interesting and, as a result, more straightforward to navigate.
Illustration and Art: compositions that are created to help in solving or communicating a problem, such as t-shirts, comics, and video games.
Graphic Design Elements
Graphic design is the use of those designs that are image-based—such as logos, symbols, illustrations, and photos—or a combination of one or more of these elements. In specific, some of the elements commonly used in graphic design include:
1. Color
Undoubtedlty, one of the most essential and valuable elements of any form of visual design is color, or in some cases, the lack of it. When a designer has a solid grasp of the theory of color, they can work wonders on influencing both a brand and its design in a bold or subtle manner.
2. Lines
Whether they are wavy, straight, curved, thick, or thin, when using lines in graphic design, the possibilities avaiable are only as limited as your imagination. Lines are great for use in dividing a space or when separating the content in your layout. Lines can also help guide and direct the viewer’s eye to get them from one point to another.
3. Shapes
Shapes are useful creative tools for filling in spaces within the website content. They are also useful for supporting text content and aiding in balancing out the page’s overall design. Shapes are simplistic in their nature as they can literally be created out of nothing through the strategic use of white space within the design.
4. Texture
Through its visual presentation, texture can add a level of tactility to a surface simply through its appearance visually. Texture can add depth which can be significantly enhanced through the use of the proper materials.
5. Type
When used properly, a message can be dramatically transformed from mere works to a piece of artwork. Aligning fonts with such elements as color, size, and shape can significantly impact the point you are trying to communicate and get across to the viewer.
Graphic Design Tools
Computers
In the day to day electronic enhance world computers play a significant part in the life of most individuals, and is an essential tool for them as well. It is no different for designers, as hardware items such as a tablet allow designers to explore their creative freedom while still offering the feel of a sketchpad.
Sketchpads
A sketchpad can be an invaluable tool when it comes to graphic design. They are great for having on hand when inspiration hits you to jot down an idea or to sketch out some rough plans for future development.
Graphic Design Software
With the advent of technology came a realization for the opening of new doors to a creative vision. Ever-evolving innovative software like Adobe can aid the designer in creating illustrations and bringing their ideas to life. The software can also help in enhancing photos, creating text styles, and coordinating all the pieces needed for stunning layouts.
Some areas of graphic design to consider that will work towards a user-friendly website include:
- Balance and symmetry
- Flow
- Pattern
- Repetition
- The Golden Ratio
- The Rule of Thirds
- Audience Culture
- Typography
When considering graphic design, the most important thing to remember is that you harmoniously display the information. If done correctly, the beauty of the design and the useability will work together hand in hand. Simply pute, your visual content will determine the fate of your design, so it is imperative that you not overlook the slightest thing that might put your viewers or user off.
When thinking of a website, there is more to be considered than the bare bones of the site’s design. Graphic design plays just as significant of a part in the process as any other part. If you find yourself in need of someone for your graphic designs or designing for your website, contact me. You will be glad you did.
