What is Graphic Design?

Adrian Martinez
Brand Building

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What is graphic design? Simply put, graphic design is art that has a purpose. It executes a plan that works to achieve a specific objective with the aid of symbols, images, and even words. It is a form of communication on a visual level that works to express a variety of ideas and concepts through the use of both graphic tools and their elements.

Graphic design is a form of visual content created for communicating messages. Graphic design can be a most helpful tool for sharing your product or company brand and your message through the use of visuals that is both eye-catching and memorable.

Video Overview: What is Graphic Design?

Types of Graphic Design

There is no one method for communicating your message, so there are a variety of graphic design types (eight to be exact), each featuring their own specialization.

Visual Identity: usually presented in the form of a brand which creates a relationship between a user and a business or online identity.

Advertising and Marketing: when most individuals think of graphic design, advertising and marketing arebwhat pops to mind.

User Interface: a UI will consider all of those areas that a user will interact with, such as a screen, a keyboard, or a mouse, but in the arena of graphic design.

Publication: traditional a medium of print such as magazines, newspapers, and catalogs.

Packaging: almost everything we purchase comes in some form of packaging communicating the brand directly to the consumer.

Motion: this form of graphics are in motion, such as animation, audio, and video

Environmental: using visual means to connect an individual to a place making it more memorable, informative, or interesting and, as a result, more straightforward to navigate.

Illustration and Art: compositions that are created to help in solving or communicating a problem, such as t-shirts, comics, and video games.

Graphic Design Elements

Graphic design is the use of those designs that are image-based—such as logos, symbols, illustrations, and photos—or a combination of one or more of these elements. In specific, some of the elements commonly used in graphic design include:

1. Color

Undoubtedlty, one of the most essential and valuable elements of any form of visual design is color, or in some cases, the lack of it. When a designer has a solid grasp of the theory of color, they can work wonders on influencing both a brand and its design in a bold or subtle manner.

2. Lines

Whether they are wavy, straight, curved, thick, or thin, when using lines in graphic design, the possibilities avaiable are only as limited as your imagination. Lines are great for use in dividing a space or when separating the content in your layout. Lines can also help guide and direct the viewer’s eye to get them from one point to another.

3. Shapes

Shapes are useful creative tools for filling in spaces within the website content. They are also useful for supporting text content and aiding in balancing out the page’s overall design. Shapes are simplistic in their nature as they can literally be created out of nothing through the strategic use of white space within the design.

4. Texture

Through its visual presentation, texture can add a level of tactility to a surface simply through its appearance visually. Texture can add depth which can be significantly enhanced through the use of the proper materials.

5. Type

When used properly, a message can be dramatically transformed from mere works to a piece of artwork. Aligning fonts with such elements as color, size, and shape can significantly impact the point you are trying to communicate and get across to the viewer.

Graphic Design Tools

Computers

In the day to day electronic enhance world computers play a significant part in the life of most individuals, and is an essential tool for them as well. It is no different for designers, as hardware items such as a tablet allow designers to explore their creative freedom while still offering the feel of a sketchpad.

Sketchpads

A sketchpad can be an invaluable tool when it comes to graphic design. They are great for having on hand when inspiration hits you to jot down an idea or to sketch out some rough plans for future development.

Graphic Design Software

With the advent of technology came a realization for the opening of new doors to a creative vision. Ever-evolving innovative software like Adobe can aid the designer in creating illustrations and bringing their ideas to life. The software can also help in enhancing photos, creating text styles, and coordinating all the pieces needed for stunning layouts.

Some areas of graphic design to consider that will work towards a user-friendly website include:

Balance and symmetry
Flow
Pattern
Repetition
The Golden Ratio
The Rule of Thirds
Audience Culture
Typography

When considering graphic design, the most important thing to remember is that you harmoniously display the information. If done correctly, the beauty of the design and the useability will work together hand in hand. Simply pute, your visual content will determine the fate of your design, so it is imperative that you not overlook the slightest thing that might put your viewers or user off.

When thinking of a website, there is more to be considered than the bare bones of the site’s design. Graphic design plays just as significant of a part in the process as any other part. If you find yourself in need of someone for your graphic designs or designing for your website, contact me. You will be glad you did.

Adrian Martinez

My name is Adrian Martinez and I’m a digital marketing consultant. I’ve been building visual solutions for over 20 years and helped hundreds of businesses achieve their goals.

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John Cowell

Adrian is a pleasure to work with. Calm, creative, responsible and professional. Asks the right questions and is a genuine team player who was always part of our internal conversations. He met all of our demanding deadlines with great website design and concepts for a very complex business brief and left us with a very happy client.

Marta Martinez

Adrian designed my logo and business website. He was very responsive, knowledgeable and a true professional. Adrian is now helping us attract new customers with SEO and a Google Ads campaign. I would highly recommend Adrian’s services to anyone looking to grow their business and attract more customers.

mo rizi

Adrian is the guy to go to if you need a new company website, SEO or any digital marketing. He was very knowledgeable and happy to create a digital marketing strategy for my business. I would highly recommend Adrian to any business owner looking to level up their digital presence.

Elisabeth Axiak

Adrian is a true pro! He is responsive, knowledgeable, and experienced. I used Adrian's services to create a new website for the company I work at, and the process was quite seamless. Totally recommend!

Karina C

It was a pleasure working with Adrian on the design of our new company logo. He not only took the time to understand the meaning and brand of the logo and our company but also provided a multitude of other suggestions/direction on marketing, website, branding, business cards and qr code. Furthermore, he always provided revisions and guidance with very quick turnaround times.I highly recommend reaching out to him for your design and marketing needs!

Gergo Biro

Adrian was quick and very attentive to what we were looking for when it came to designing our Real Estate Company logo and the company business cards.He was very easy to work with and made sure we were completely satisfied with the final product. Great customer experience from start to finish so we will be definitely working with him again on future projects!

Salimon Abiodun

The absolutely best website designer I have worked with. Adrian have nothing but helpful from the beginning of our project till the end. He was available to not only make sure the project was a success but responded to enquires and truth be told, I had so many enquires as I was new to websites and website development in general. I’ll definitely love to work with him again.

Venessa DiMillo

Adrian has been so great to work with. He was able to take the vision of our website and make it a reality. He was always quick at responding and any changes or additions were always done so quickly. The website came out great. Would highly recommend Adrian!

Jessica Tesoro

Adrian has been a pleasure to work with! He is extremely knowledgeable, and kind. We were able to go through the website designed page by page, step by step. He was very detailed in any explanation he gave, and was very patient when we had questions, or needed to make a change and always had a positive attitude. I would recommend Adrian when looking for web design / SEO services!

Laura Sikorski

Adrian is such a pleasure to work with! I initially found him through a Google search and was a bit skeptical at first just not knowing the full breadth of his offering and skillset. Turned out that he is extremely knowledgeable within his field and just a really humble and genuine person overall. He helped to transform my clients website in a positive, forward-thinking way - bringing great ideas and a positive attitude everyday. I would absolutely recommend Adrian to anyone looking for web or SEO services.

Iris Mai

Adrian designed my company website and is currently working on search engine optimization for my business. All I have to say is WOW - my website looks great and I’ve gotten more leads in the past 3 months than I’ve gotten in the past 3 years. I would highly recommend Adrian for any web design project and SEO. 10/10 service!

Martin Cadena

Adrian picked up the phone on the first ring, just WOW!!!! He talked me through how to set up my domain name, and how to get started using site ground and WordPress. I can't thank him enough. Getting started with creating my website for my new MFT practice was overwhelming but Adrian was able to help with that. I called back for a quick question 30 minutes later and he picked up again on the first ring. I would highly recommend Adrian for anyone who needs help getting started with their websiteBestMarty

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